DESIGN

It’s hard to build a watch. It’s even harder to design one.

AT NOAH EVERYTHING IS DONE IN-HOUSE. WE TAKE EVERY IDEA FROM JUST A SPARK TO A FINAL PRODUCT.
BECAUSE IT IS SO COMPLEX, EVERY DESIGN MUST MEET THE SKILLS OF 3 PROFESSIONALS: DESIGNER, ENGINEER AND WATCHMAKER.
ORIGINAL.
We know that originality is one of the most important parts in your dream watch.This is why we chose not to study our competition before we started creating. When you do case studies whether you want it or not you copy some of the designs you’ve seen.This was a tremendous help: having a clear mind when drawing.Our design is new. It is fresh and like no other.
Less is more. Mies van der Rohe
MINIMAL.
This is what guides our designing process. We strive for providing a design that is more practical, less invading and incredibly beautiful. The Nordic minimal design is what inspires us.

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