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DESIGN

It is hard to build a watch. And even harder to design it.

AT NOAH, EVERYTHING IS MADE IN OUR WORKSHOP. WE TAKE EVERY IDEA FROM THE FIRST SPARK TO THE FINAL PRODUCT.
BECAUSE THE PROCESS IS COMPLEX, EACH MODEL MUST MEET THE SKILL OF THREE PROFESSIONALS: DESIGNER, ENGINEER, AND WATCHMAKER.
ORIGINAL.
We know that originality is one of the most important things for your dream watch. That is why we chose not to study the competition before we started creating. When you analyze what others do, whether you want to or not, you end up copying something you have seen. It helped us enormously to draw with a clear mind. Our design is new, fresh, and different from anything else.
Less is more. — Mies van der Rohe
MINIMALIST.
This is the principle by which we design. We want a practical, discreet, and very beautiful design. We are inspired by Nordic minimalism.