Entrepreneurs who build something that lasts: NOAH in the Mitsubishi film and on Complice
Complice · October 2017 · Mitsubishi Motors · 2018
Two appearances tell the story of the people behind NOAH: an interview with the founders on Complice, and a film made by Mitsubishi about entrepreneurs who build something that lasts.
Complice, 2017: how we work
In the interview on Complice, we talked about how a NOAH watch is made. The wood comes from all over the world and is treated to make it harder and more resistant to moisture. The case and dial are CNC-machined, then finished by hand. We also talked about clients: people looking for a meaningful gift and companies that reward their employees.
“For us, every client is special.”
NOAH Founders, on Complice, 2017
Mitsubishi, 2018: “Drive Your Ambition”
For the launch of the Eclipse Cross model, Mitsubishi made a series of films about Romanian entrepreneurs, “Drive Your Ambition – Entrepreneurs who create legacy”. The story of NOAH was told from behind the wheel, on the road.
What this means for you
Each watch is made for someone special. It passes through the hands of four artisans, made from natural unpainted wood, with a Swiss Ronda movement and sapphire crystal. And for companies, we engrave the logo, a signature, or each employee's name.
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